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https://github.com/MVakharia/InSight-InMind-Labs

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CONTACT: [email protected]

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An independent, interdisciplinary research project focused on behavioural design, cognitive and environmental psychology, and Learning Sciences.

Behavioural design focuses on how the systems and environments around us influence our behaviour, including what we pay attention to, how we make decisions, and which actions feel easy or difficult. When you change the choices, the available options, the cues, or adjust the amount of friction involved, you can influence the resulting behaviour.

The lab studies these dynamics across a range of environments, including:

• Multiplayer game lobbies and server ecosystems
• Single-player game worlds and progression systems
• Classrooms, lecture halls, and other real-life educational spaces
• Digital education spaces, including e-learning platforms
• Workplaces and organisational environments

...and any other context where design affects human behaviour.

A central premise of the lab is that attention, willpower, and motivation are finite, unstable resources. They fluctuate with context, energy, environment, and emotional and cognitive load. It's because of this that systems that depend on people 'just trying harder' inevitably fail.

The work here assumes that if a behaviour matters, the system should support it by design, and not by demanding constant self-control.

This drives the core research questions:

• What happens when the systems we live and work in don't match how human minds actually function?
• How do environments shape learning and behaviour?
• Where does friction occur or accumulate, and how can it be reduced or increased to support healthier, more sustainable patterns?
• How do people learn, adapt, and experiment inside digital and real-world systems?
• How do we design systems that align with human tendencies rather than fight them?

The goal is to design systems that respect real cognitive limits rather than idealised ones.